"The core values of Design-Business Collaborative rest on three measurable pillars – Good Design, Good Business and Sustained Excellence."
Sketch: Charles Eames
Good Design – defined by Charles Eames’ definition of the process and measure of good design – in accordance to his diagram and interview.
Good Business – defined by profitability in the products, services and enterprises that [D+B]c involves in, without compromising on ethics.
Sustained Excellence – defined by a constant qualitative positive delta-change in all the activity that the organization is involved with. This is enforced by sustained self-criticism, and mutual synergies between the stake-holders of [D+B]c.